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With the year almost to an end, it's time to get ready for a new year and a new color. Pantone, a company that is color obsessed has announced the color of 2018—Ultra Violet. It’s a lovely shade of purple that you really cannot do much but marvel at. The best part about this color is that we know it will be a great color to incorporate into weddings this upcoming year, especially for bridesmaid dresses! The color itself, pictured below, is bold, vibrant, and catches your eye—it is an absolute showstopper and we cannot wait to see the different ways this color is worked into bridesmaid dresses.

Working Ultra Violet into a Wedding

Since this color really is a showstopper, it gives you options when it comes to bridesmaid dress shopping. Will everyone wear this bold color, will you have shades of purple, or will you integrate some soft hues (like grey or champagne) into the big day? No matter what you choose, we cannot wait to help you pick out the bridesmaid dresses!

This is the perfect color for brides looking to go bold on their big day, and continue to express themselves through the color of bridesmaid dresses. Leatrice Eiseman of Pantone stated that the color of Ultra Violet “communicates originality, ingenuity, and visionary thinking”—and we could not agree more. Although we love the classic and neutral colors we offer at our store—we love when a new color joins the crowd—and to be honest, we’re loving this shade of purple!


Another great reason to choose this shade of purple comes from another great quote from Eiseman. She states that, “it’s also the most complex of colors because it takes two shades that are seemingly diametrically opposed- blue and red- and brings them together to create something new.” This is a great color for bridesmaid dresses because it represents two people coming together and creating something new—we are in love with this representation!

We cannot wait to see Ultra Violet in the upcoming weddings in 2018! Make sure to stop by Beside the Bride soon to be one of the first of your friends to find out about this amazing color!